Privacy Policy

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of F.F. Peppel GmbH. The use of the internet pages of F.F. Peppel GmbH is possible without any indication of personal data; however, if a data subject wants to use special services of our company via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, always complies with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to F.F. Peppel GmbH. Through this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, by means of this privacy policy, of the rights to which they are entitled. F.F. Peppel GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, such as by telephone.

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1. Definitions

The privacy policy of F.F. Peppel GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be legible and understandable for the general public, as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance in this privacy policy.

In this privacy policy, we use, among other terms:

• a) Personal data

  Personal data refers to any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indi-rectly, in particular by reference to an identifier such as a name, an identification number, loca-tion data, an online identifier, or one or more factors specific to the physical, physiological, ge-netic, mental, economic, cultural, or social identity of that natural person.

• b) Person concerned

  Data subject means any identified or identifiable natural person whose personal data is proces-sed by the controller.

• c) Processing

  Processing means any operation or set of operations which is performed on personal data, whe-ther or not by automated means, such as collection, recording, organization, structuring, sto-rage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemina-tion or otherwise making available, alignment or combination, restriction, erasure, or destruc-tion.

• d) Restriction of processing

  Restriction of processing means marking stored personal data with the aim of limiting their pro-cessing in the future.

• e) Profiling

  Profiling means any form of automated processing of personal data consisting of the use of per-sonal data to evaluate certain personal aspects relating to a natural person, in particular to ana-lyze or predict aspects concerning that person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

• f) Pseudonymization

  Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional infor-mation, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

• g) Controller or controller responsible for the processing

  Controller means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, deter-mines the purposes and means of the processing of personal data. Where the purposes and me-ans of such processing are determined by Union or Member State law, the controller or the spe-cific criteria for its nomination may be provided for by Union or Member State law.

• h) Processor

  Processor means a natural or legal person, public authority, agency, or other body which proces-ses personal data on behalf of the controller.

• i) Recipient

  Recipient means a natural or legal person, public authority, agency, or another body to whom personal data are disclosed, whether a third party or not. However, authorities which may re-ceive personal data in the framework of a particular inquiry in accordance with Union or Mem-ber State law shall not be regarded as recipients.

• j) Third party

  Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

• k) Consent

  Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies ag-reement to the processing of personal data relating to him or her.

2. Name and Address of the Controller

Controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member States of the European Union, and other provisions rela-ted to data protection is:

F.F. Peppel GmbH Schmidt-Knobelsdorf-Str.

25

13581 Berlin Germany

Tel.: (+49) 30 – 832 179 222

E-Mail: info@agentur-peppel.de

Website: transportertage-berlin.de

3. Cookies

The websites of F.F. Peppel GmbH use cookies. Cookies are text files that are stored on a compu-ter system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be associated with the specific internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. By using cookies, F.F. Peppel GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized with the user in mind. As mentioned above, cookies allow us to recognize the users of our website. The pur-pose of this recognition is to make it easier for users to utilize our website. For example, the u-ser of a website that uses cookies does not have to enter access data each time the website is accessed, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is a cookie for the shopping cart in an online shop. The online shop re-members the items that a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent cookies from being set by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies already set can be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of F.F. Peppel GmbH collects a series of general data and information with each visit by a data subject or automated system. These general data and information are stored in the server’s log files. The data collected may include (1) the types and versions of browsers used, (2) the operating system used by the accessing sys-tem, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service pro-vider of the accessing system, and (8) other similar data and information used for security pur-poses in the event of attacks on our information technology systems. When using these general data and information, F.F. Peppel GmbH does not draw any conclusi-ons about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) pro-vide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. These anonymously collected data and information are therefore evalua-ted by F.F. Peppel GmbH both statistically and with the aim of increasing data protection and data security within our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separa-tely from all personal data provided by a data subject.

5. Registration on our website

The data subject has the possibility to register on the website of the controller with the indica-tion of personal data. Which personal data are transmitted to the controller in the process re-sults from the respective input mask used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller. By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date, and the time of registration are also stored. The sto-rage of this data takes place against the background that this is the only way to prevent misuse of our services, and, if necessary, to enable us to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. A disclosure of these data to third par-ties will not take place unless there is a legal obligation to disclose or the disclosure serves the purpose of criminal prosecution. The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data given during registration at any time or to have them completely deleted from the data stock of the controller. The controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the controller corrects or era-ses personal data at the request or indication of the data subject, insofar as there are no sta-tutory storage obligations. The entirety of the controller’s employees are available to the data subject in this respect as contact persons.

6. Subscription to our newsletter

On the website of F.F. Peppel GmbH, users are given the opportunity to subscribe to our com-pany’s newsletter. The personal data transmitted to the controller when ordering the newsletter can be found in the input mask used for this purpose. F.F. Peppel GmbH informs its customers and business partners at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter dispatch. A confirmation email will be sent to the email address first entered by a data subject for newsletter dispatch, for legal reasons, in a double opt-in procedure. This confirmation email serves to verify whether the owner of the email address as the data subject has authorized receipt of the newsletter. When registering for the newsletter, we also store the IP address assigned by the Internet ser-vice provider (ISP) of the data subject’s computer system used at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to un-derstand the potential misuse of the email address of a data subject at a later date and there-fore serves to legally protect the controller. The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter may be informed by email, as neces-sary, of changes to the newsletter service or technical changes. Personal data collected in the context of the newsletter service will not be passed on to third parties. Subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has given us for newsletter dispatch may be revoked at any time. For the purpose of revoking consent, a corresponding link is included in every newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller responsible for processing or to inform the controller of this in another way.

7. Newsletter Tracking

The newsletters of F.F. Peppel GmbH contain so-called tracking pixels. A tracking pixel is a mini-ature graphic embedded in such emails which are sent in HTML format to enable log file record-ing and log file analysis. This allows a statistical analysis of the success or failure of online mar-keting campaigns. Using the embedded tracking pixel, F.F. Peppel GmbH can determine whether and when an email was opened by a data subject and which links in the email were clicked on by the data subject. Personal data collected through tracking pixels embedded in newsletters will be stored and ana-lyzed by the controller responsible for processing in order to optimize newsletter dispatch and better tailor the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate consent provided via the double opt-in procedure. After revocation, this personal data will be deleted by the controller responsible for processing. Unsubscribing from the newsletter is automatically considered a revocation by F.F. Peppel GmbH.

8. Contact option via the website

The website of F.F. Peppel GmbH contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller respon-sible for processing by email or via a contact form, the personal data provided by the data sub-ject will be automatically stored. Such personal data voluntarily provided by a data subject to the controller responsible for processing will be stored for the purpose of processing or contac-ting the data subject. This personal data will not be passed on to third parties.

9. Routine Erasure and Blocking of Personal Data

The controller responsible for processing pro-cesses and stores personal data of the data subject only for the period necessary to achieve the storage purpose or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject. If the storage purpose is not applicable or if a storage period prescribed by the European legisla-tor or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

10. Rights of the data subject

• a) Right to confirmation

  Every data subject has the right, granted by the European legislator, to obtain from the con-troller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to exercise this confirmation right, they may at any time contact an employee of the controller.

• b) Right to information

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about the personal data stored about them and to receive a copy of this information. Furthermore, the European legisla-tor has granted the data subject the right to obtain information on the following:

  • the purposes of the processing
  • the categories of personal data concerned
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • the existence of the right to request rectification or erasure of personal data or restriction of processing by the controller or to object to such processing
  • the right to lodge a complaint with a supervisory authority
  • where the personal data are not collected from the data subject, any available information as to their source
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic invol-ved, as well as the significance and envisaged consequences of such processing for the data subject

  Furthermore, the data subject has a right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right to information, they may at any time contact an employee of the controller.

• c) Right to rectification

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller without undue delay the rectification of inac-curate personal data concerning them. Taking into account the purposes of the processing, the data subject also has the right to request the completion of incomplete personal data, including by means of a supplementary statement.

  If a data subject wishes to exercise this right of rectification, they may at any time contact an employee of the controller.

• d) Right to erasure (Right to be forgotten)

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and where the processing is not necessary:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
  • The personal data have been unlawfully processed.
  • The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

  If one of the above reasons applies and a data subject wishes to request the erasure of perso-nal data stored by F.F. Peppel GmbH, they may at any time contact an employee of the control-ler. The employee of F.F. Peppel GmbH will arrange that the erasure request is complied with without delay.

  Where personal data have been made public by F.F. Peppel GmbH and our company, as the controller according to Art. 17(1) GDPR, is obliged to erase the personal data, F.F. Peppel GmbH, taking account of available technology and the cost of implementation, will take reasonable steps, including technical measures, to inform other controllers processing the published perso-nal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The employee of F.F. Peppel GmbH will arrange the necessary in individual cases.

• e) Right to restriction of processing

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verifi-cation whether the legitimate grounds of the controller override those of the data subject.

  If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by F.F. Peppel GmbH, they may at any time contact an employee of the controller. The employee of F.F. Peppel GmbH will initiate the restriction of processing.

• f) Right to data portability

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which was provided to a con-troller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR, and the pro-cessing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible, and if this does not adversely affect the rights and freedoms of others. To assert the right to data portability, the data subject may at any time contact an employee of F.F. Peppel GmbH.

• g) Right to object

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR, in-cluding profiling based on those provisions.

  F.F. Peppel GmbH will no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the inte-rests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

  If F.F. Peppel GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to F.F. Peppel GmbH processing for direct marketing purposes, F.F. Pep-pel GmbH will no longer process the personal data for these purposes.

  In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by F.F. Peppel GmbH for scientific or his-torical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless the pro-cessing is necessary for the performance of a task carried out for reasons of public interest.

  To exercise the right to object, the data subject may directly contact any employee of F.F. Pep-pel GmbH or another employee. The data subject is also free, in the context of the use of infor-mation society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

• h) Automated individual decision-making, including profiling

  Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, inclu-ding profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and a data controller, (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.

  If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) it is based.

• i) Right to withdraw data protection consent

  Any individual affected by the processing of personal data has the right, granted by the European legislator, to withdraw consent to the processing of their personal data at any time. If the individual wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

11. Data protection for applications and in the application process

The data controller collects and processes the personal data of applicants for the purpose of managing the application process. The processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents electronically, for example by email or via a web form on the website. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of managing the employment relationship in compliance with legal requirements. If the data controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the rejection decision is announced, provided that no other legitimate interests of the data controller oppose the deletion. Such a legitimate interest may include, for example, the obligation to provide evidence in a procedure under the General Equal Treatment Act (AGG).

12. Privacy Policy on the use and application of Facebook

The controller responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online social meeting place, an online community that generally allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and connect through friend requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time an individual page of this website, operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook gains knowledge of which specific subpage of our website is visited by the data subject. If the data subject is logged in to Facebook at the same time, Facebook recognizes with each visit to our website by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and associated with the respective Facebook account of the data subject by Facebook. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the “Like” button, or posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores these personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such transmission of information to Facebook is not desired by the data subject, they can prevent this by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://dede. facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also explains what settings Facebook offers to protect the privacy of the data subject. Additionally, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Privacy Policy on the Use and Application of Google Analytics (with Anonymization Function)

The controller responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data on which website a data subject came from (the so-called referrer), which subpages were accessed, or how often and for what duration a subpage was viewed. Web analytics is mainly used for optimizing a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the “_gat._anonymizeIp” extension for web analytics via Google Analytics. By means of this extension, the IP address of the internet connection of the data subject is truncated and anonymized by Google if the access to our websites is from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports on activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, operated by the controller and on which a Google Analytics component has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which serves, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

Through the cookie, personal information is stored, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. Each visit to our website sends these personal data, including the IP address of the internet connection used by the data subject, to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical process on to third parties.

The data subject can prevent the setting of cookies by our website, as already explained above, at any time by means of a corresponding setting of the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Additionally, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics related to the use of this website, as well as to the processing of these data by Google, and to prevent such. To do this, the data subject must download and install a browser add-on via the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable privacy policy of Google can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

14. Privacy Policy on the Use and Application of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an internet-based social meeting place, an online community that typically allows users to communicate and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos, and connect through friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time an individual page of this website operated by the data controller is accessed, and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google becomes aware of which specific subpage of our website is visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+/.

If the data subject is simultaneously logged into Google+, Google recognizes with each visit to our website by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores these personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly accessible in accordance with the conditions accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject, or at other places, such as on internet pages or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records these personal information for the purpose of improving or optimizing the various Google services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged into Google+ at the time of accessing our website; this occurs regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want their personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.

Further information and the applicable privacy policies of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

15. Privacy Policy on the use and application of Google-AdWords

On this website, the controller has integrated Google AdWords. Google AdWords is an internet advertising service that allows advertisers to place ads in Google search engine results and the Google advertising network. Advertisers can predefine certain keywords with which an ad will only be displayed in Google search results if the user retrieves a keywordrelevant search result. In the Google advertising network, ads are distributed on relevant topic pages using an automated algorithm and based on predefined keywords.

The operating company for Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in Google search engine results, and displaying third-party ads on our website.

If a data subject reaches our website via a Google ad, Google places a so-called conversion cookie on the information technology system of the data subject. The definition of cookies has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Through the conversion cookie, it is possible to track whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an AdWords ad generated revenue, meaning whether they completed or canceled a purchase.

The data and information collected through the use of conversion cookies are used by Google to create visit statistics for our website. These visit statistics are then used by us to determine the total number of users who were referred to us through AdWords ads, to determine the success or failure of each AdWords ad, and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject. Personal information, such as the web pages visited by the data subject, is stored via the conversion cookie. Each time our web pages are visited, personal data, including the IP address used by the data subject’s internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as shown above, at any time by adjusting the web browser settings used and thus permanently object to the setting of cookies. Such a setting of the web browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, cookies already set by Google AdWords can be deleted at any time via the web browser or other software programs.

Furthermore, data subjects have the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.This translation covers the privacy policy text regarding the use and application of Google AdWords on a website. If you need further translations or have specific questions, feel free to ask!

16. Privacy Policy Regarding the Use and Application of Instagram

The controller responsible for data processing has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos and also to redistribute such data across various social networks.

Instagram’s operating company is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is called up, operated by the controller responsible for processing and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the data subject. If the data subject is logged in to Instagram at the same time, Instagram recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our website, which specific subpage of our website was visited by the data subject. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject.

If the data subject clicks on one of the Instagram buttons integrated on our website, for example, the “Instagram” button, Instagram assigns this information to the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information through the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website, regardless of whether the data subject clicks on the Instagram component or not. If such transmission of information to Instagram is not desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and Instagram’s applicable privacy policies can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. Data protection provisions for the use of LinkedIn

The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and make new business connections. Over 400 million registered individuals use LinkedIn in more than 200 countries, making it currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component prompts the browser used by the data subject to download a corresponding display of the LinkedIn component. Further information about LinkedIn plugins can be found at [https://developer.linkedin.com/plugins](https://developer.linkedin.com/plugins). As part of this technical procedure, LinkedIn becomes aware of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each visit to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website the data subject visits. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject by LinkedIn. If the data subject clicks one of the LinkedIn buttons integrated into our website, LinkedIn associates this information with the data subject’s personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged in to LinkedIn at the time of visiting our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If such information transmission to LinkedIn is not desired by the data subject, it can be prevented by logging out of their LinkedIn account before accessing our website.

LinkedIn bietet unter https://www.linkedin.com/psettings/guest-controls die Möglichkeit, E-Mail-Nachrichten, SMS-Nachrichten und zielgerichtete Anzeigen abzubestellen sowie Anzeigen-Einstellungen zu verwalten. LinkedIn nutzt ferner Partner wie Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua und Lotame, die Cookies setzen können. Solche Cookies können unter https://www.linkedin.com/legal/cookie-policy abgelehnt werden. Die geltenden Datenschutzbestimmungen von LinkedIn sind unter https://www.linkedin.com/legal/privacy-policy abrufbar. Die Cookie-Richtlinie von LinkedIn ist unter https://www.linkedin.com/legal/cookie-policy abrufbar.

18. Data protection provisions for the use of Twitter

The data controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service where users can publish and disseminate short messages known as tweets, limited to 280 characters. These short messages are accessible to everyone, including those not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Additionally, Twitter allows for reaching a broad audience through hashtags, links, or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website, which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information about Twitter buttons can be found at [https://about.twitter.com/de/resources/buttons](https://about.twitter.com/de/resources/butt ons). As part of this technical procedure, Twitter becomes aware of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, make this website known in the digital world, and increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes with each visit to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our website the data subject visits. This information is collected through the Twitter component and associated with the respective Twitter account of the data subject by Twitter. If the data subject clicks one of the Twitter buttons integrated into our website, the data and information thus transmitted will be associated with the data subject’s personal Twitter user account and stored and processed by Twitter.

Twitter receives information via the Twitter component that the data subject has visited our website whenever the data subject is logged in to Twitter at the time of visiting our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If such information transmission to Twitter is not desired by the data subject, it can be prevented by logging out of their Twitter account before accessing our website.

The applicable data protection provisions of Twitter can be accessed at [https://twitter.com/privacy?lang=de](https://twitter.com/privacy?lang=de). 19. Data

19. Data protection provisions for the use of Xing

The data controller has integrated components of Xing on this website. Xing is an internetbased social network that facilitates users in connecting with existing business contacts and making new business connections. Individual users can create a personal profile on Xing. Companies can, for example, create corporate profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website, which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information about Xing plug-ins can be found at [https://dev.xing.com/plugins](https://dev.xing.com/plugins). As part of this technical procedure, Xing becomes aware of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website by the data subject—and for the entire duration of their stay on our website— which specific sub-page of our website the data subject visits. This information is collected through the Xing component and associated with the respective Xing account of the data subject by Xing. If the data subject clicks one of the Xing buttons integrated into our website, such as the “Share” button, Xing associates this information with the data subject’s personal Xing user account and stores this personal data.

Xing receives information via the Xing component that the data subject has visited our website whenever the data subject is logged in to Xing at the time of visiting our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If such information transmission to Xing is not desired by the data subject, it can be prevented by logging out of their Xing account before accessing our website.

The data protection provisions published by Xing, which are available at [https://www.xing.com/privacy](https://www.xing.com/privacy), provide information about the collection, processing, and use of personal data by Xing. Additionally, Xing has published data protection notices for the XING Share button at [https://www.xing.com/app/share?op=data_protection](https://www.xing.com/app/share?op =data_protection).

20. Privacy policy on the use and application of YouTube

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on these videos at no cost. YouTube allows the publication of all types of videos, so both complete films and TV shows, as well as music videos, trailers, or user-generated content, are available through the platform.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google learn which specific page of our website is being visited by the data subject.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific page of our website the data subject is visiting when they access a page containing a YouTube video. This information is collected by YouTube and Google and is associated with the respective YouTube account of the data subject.

YouTube and Google receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this transmission of information to YouTube and Google, they can prevent it by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing, and use of personal data by YouTube and Google.

21. Privacy policy on the use and application of DoubleClick

The data controller has integrated components of DoubleClick by Google on this website. DoubleClick is a Google brand that primarily markets specialized online marketing solutions to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transfers data to the DoubleClick server with each impression, click, or other activity. Each data transfer triggers a cookie request to the affected person’s browser. If the browser accepts this request, DoubleClick sets a cookie on the affected person’s information technology system. Cookies have been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display user-relevant ads and to create or improve reports on advertising campaigns. Furthermore, the cookie helps to prevent repeated displays of the same ad.

DoubleClick uses a cookie ID, which is necessary for the technical process. For example, the cookie ID is needed to display an ad in a browser. DoubleClick can also use the cookie ID to track which ads have already been displayed in a browser to avoid duplicate ads. Additionally, the cookie ID allows DoubleClick to track conversions. Conversions are recorded, for example, when a user sees a DoubleClick ad and later makes a purchase on the advertiser’s website using the same internet browser. DoubleClick uses a cookie ID, which is necessary for the technical process. For example, the cookie ID is needed to display an ad in a browser. DoubleClick can also use the cookie ID to track which ads have already been displayed in a browser to avoid duplicate ads. Additionally, the cookie ID allows DoubleClick to track conversions. Conversions are recorded, for example, when a user sees a DoubleClick ad and later makes a purchase on the advertiser’s website using the same internet browser.

A DoubleClick cookie does not contain personal data. However, a DoubleClick cookie may include additional campaign identifiers. A campaign identifier helps to identify the campaigns with which the user has already interacted.

Each time one of the individual pages of this website, which is operated by the data controller and on which a DoubleClick component is integrated, is accessed, the internet browser on the affected person’s information technology system is automatically prompted by the respective DoubleClick component to transmit data to Google for online advertising and commission accounting purposes. As part of this technical process, Google gains knowledge of data that also serves the purpose of creating commission statements. Google can, among other things, track that the affected person has clicked on specific links on our website.

The affected person can prevent the setting of cookies through our website, as explained above, at any time by adjusting the settings in their internet browser, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser would also prevent Google from setting a cookie on the affected person’s information technology system. Additionally, cookies already set by Google can be deleted at any time through an internet browser or other software programs. Further information and the applicable privacy policies of DoubleClick by Google can be accessed at https://www.google.com/intl/de/policies/.

22. Legal basis for processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, such as in processing operations required for the delivery of goods or the provision of other services or counterservices, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations that are necessary for the performance of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were to be injured and their name, age, health insurance details, or other vital information needed to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) GDPR.
Finally, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases if the processing is necessary for the purposes of legitimate interests pursued by our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing operations are particularly permitted because they are specifically mentioned by the European legislator, who considered that a legitimate interest might be assumed if the data subject is a customer of the data controller (Recital 47 Sentence 2 GDPR).

23. Legitimate interests for processing pursued by the controller or a third party

When the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to conduct our business operations for the benefit of all our employees and stakeholders.

24. Duration of personal data storage

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the retention period has expired, the corresponding data is routinely deleted, unless it is required for the performance of a contract or for pre-contractual measures.

Legal or contractual requirements for providing personal data; necessity for contractual conclusion; obligation of the data subject to providepersonal data; consequences of non-provision

We inform you that the provision of personal data may be legally required (e.g., tax regulations) or may arise from contractual agreements (e.g., information about the contract partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to enter into a contract, which we would then need to process. For example, the data subject is obliged to provide personal data if our company is to enter into a contract with them. Failure to provide personal data would mean that the contract could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the contract, whether there is an obligation to provide the personal data, and the consequences of not providing the personal data.

26. Existence of automated decision-making

As a responsible company, we refrain from automated decision-making or profiling.

This privacy policy was created using the privacy policy generator from DGD Deutsche Gesellschaft für Datenschutz GmbH, which operates as an external data protection officer for Lower Bavaria, in cooperation with the data protection lawyers of WILDE BEUGER SOLMECKE | Rechtsanwälte.